Cause-related marketing

A commercial partnership with a charity can help your company meet its marketing and business objectives. In fact, the benefits can be huge.

Research shows that:

• 86% of consumers agree that when price and quality are equal, they are more likely to buy a product associated with a ‘cause’
• 61% agreed that they would change retail outlets for the same reason
• 86% of consumers agree that they have a more positive image of a company if they see that it is doing something to make the world a better place